A toasty, nutty loose leaf Genmaicha (Sencha with roasted brown rice): buttery popcorn notes, soft umami and a clean, comforting finish.
The flavour
Golden-green in the cup with a warm, cereal sweetness. Expect toasted rice (nutty, popcorn-like) over a silky Sencha base—gentle umami, fresh-cut grass and a soft, buttery roundness. As it cools, the roast deepens and the sweetness lifts.
Why you’ll love it
• Comfort in a cup – cosy, toasty character with clean green-tea freshness.
• Low caffeine – easy all-day sipping; calm, steady energy.
• Versatile – gorgeous hot; naturally sweet and smooth as a cold brew.
• Food-friendly – brilliant with savoury snacks and Japanese dishes.
Origin & craft
• Style: Genmaicha – Japanese Sencha blended with roasted brown rice.
• Craft: Carefully pan-roasted rice (some grains “pop”) folded through steamed green tea for balance and aroma.
• Selection: Sencha chosen for sweetness and clarity so the roast sings without overpowering.
Brewing guide
Western style
• 2–3g per 250ml
• 80°C water
• 2–3 minutes
• Infusions: 2 (slightly shorter second steep)
Kyusu (short steeps, Japanese style)
• 5g per 200ml kyusu/teapot
• 75–80°C
• 60–90s, then 20–30s, then 45–60s (3–4 infusions)
Cold brew (extra smooth)
• 8–10g per 1L cold, filtered water
• Chill 4–6 hours, strain; serve chilled.
Milk? Best neat. A touch of honey is fine if you like it sweeter.
Ingredients – Green tea (Sencha), roasted brown rice.
Caffeine – Low (gentler than most green teas).
Storage – Keep airtight, cool and dark.
FAQs
What is Genmaicha?
A Japanese green tea blended with roasted brown rice—toasty, nutty and smooth.
Is that real popcorn in the tea?
The “popcorn” is popped rice from roasting. It adds aroma and charm.
How is it different from Sencha?
Genmaicha has Sencha’s fresh, grassy notes plus a warm, roasted flavour from the rice—rounder and more comforting.
Does it contain matcha?
Some versions do (matcha-iri Genmaicha). This blend is classic Genmaicha without added matcha for a cleaner cup. Izu Matcha can be found here.
Shipping
ArtisanBox policy- Each maker packs and ships direct, so a mixed basket can arrive in separate parcels.
- Delivery cost per maker is shown in your basket and at checkout.
- Dispatched Monday to Friday; not at weekends or on bank holidays.
- Free delivery on baskets over £100 with code FREEDEL.
Returns
ArtisanBox policy- Perishable food can't be returned for a change of mind.
- Faulty or damaged? Email customer@shopartisanboxhits.com within 48 hours with photos.
- Unopened non-perishable items can be returned within 30 days of delivery.
- Refunds reach your original payment method in 5–10 business days.
What is ArtisanBox?
How can I contact ArtisanBox?
How does ArtisanBox work?
2. Packed by the Artisan: We don't use dusty warehouses. Once you order, our makers are notified immediately. They hand-pick and pack your items direct from their own farm, butchery, or kitchen.
3. Direct-to-Door Delivery: Because our artisans prioritise freshness, your items are shipped straight to you. If you order from multiple makers, your treats may arrive in separate packages, ensuring each one travels the shortest distance possible to stay at its best.
Individual shipping rates apply per artisan to ensure they can use their preferred specialist couriers.
How does shipping and delivery work?
We attempt to make this clear to you throughout the process via the following:
* On each product page we show the vendor details, the estimated shipping and delivery dates and the shipping cost for a given product.
* We display estimated delivery times in basket, checkout and confirmation email.
* At checkout we display the number of deliveries and associated costs (if any) with each shipment.
Individual vendors may offer free delivery when a minimum threshold or amount is reached. If so, this is messaged in the lime green shipping and delivery information just below the buy buttons on a product page. We offer a Delivery Pass subscription that offers subsidised and free delivery as well.
How do subscriptions work?
100% Fresh. 100% Guaranteed.
If it’s not peak quality, we’ll make it right—instantly. No hassle, no questions asked.