(cont.)

In 2021, our founder, Luke, started this journey with nothing but a few bags of pork scratchings and a gut feeling that snacks could be better. You know that feeling when you want a treat that’s actually been made with care? We felt it too. From those humble beginnings, we’ve grown from a side hustle into a serious contender in the British snack world, but we’ve never lost our local soul.

Today, when you browse our collections, you’re looking at more than just food; you’re looking at a labour of love. Whether you’re tucking into our legendary pork scratchings, snapping off a piece of handmade fudge, or diving into a 1kg bag of ‘Big ‘n’ Mix’ candy, you’re tasting snacks done properly. We’ve even landed a spot at West Bromwich Albion’s stadium—a proper ‘pinch-me’ moment for a local brand.

From gooey cookies to spicy habanero pork rinds, we pack everything fresh and full of character. We don’t take ourselves too seriously, but we give a damn about what goes into your bag. So, pull up a chair, grab a cold drink, and enjoy a snack that’s got a bit of heritage in every crunch. Welcome to the family.